For immediate release
August 27, 2008
Media contact: Jacquie Lucy
CCBC debuts new fleet of “admobiles”
Baltimore County, Md. – In an effort to help faculty and staff save on personal car use and gas as well as stretch its advertising dollars, the Community College of Baltimore County has converted 12 college vans and cars to “admobiles” and is taking the college's "I am CCBC" advertising message to the highways.
Since CCBC is a single college with multiple campuses, employees often travel to other college sites for meetings, classes and activities. These new "admobiles" will provide an ongoing opportunity to advertise CCBC throughout the metropolitan area.
The vehicle wraps highlight the key messages of CCBC's incredible value, quality and convenience as well as specific program options, via oversized images of current students, graduates and faculty, accompanied by their signatures and testimonials.
Each of the three main campuses (CCBC Catonsville, CCBC Dundalk and CCBC Essex) has two “ad-wrapped” cars and two “ad-wrapped” vans.
Dr. Willa Brooks, CCBC professor of Recreation, Parks and Tourism, poses in front of an “admobile” van featuring her image.
(Photo credit: CCBC Media Relations)
For a full-size image file, news editors may contact CCBC Media Relations at 443-840-4668.
# # #
About CCBC (www.ccbcmd.edu)
Rooted in the community since 1957, CCBC educates nearly 65,000 students each year, including half of all Baltimore County residents attending college in Maryland as undergraduates. Offering more than 50 associate degree and 100 certificate programs, CCBC is ranked among the best in providing undergraduate education, work force development, technology, health care training and life enrichment options to citizens throughout the Baltimore Metropolitan area. CCBC also provides customized employee development training to more than 100 companies annually.
CCBC. The incredible value of education.